The retailer has collaborated with various artists and agencies to come up with designs for different types of clothing inspired by branded products.
7‑Eleven launched a new line of apparel and accessories inspired by its branded snacks and beverages. The retailer collaborated with different artists and agencies to come up with designs based on typical products offered in the convenience store chain. Customers will have a chance to win an item of clothing by purchasing a participating product at any of its Speedway and Stripes branded locations or branches.
“Brainfreeze Season is our opportunity to help our customers quench their thirst for Slurpee drinks… music… and, of course, fashion. We know our customers are always on the cutting edge of culture and style, and are looking for ways to connect even closer to the brands they love – so what better way to reward our loyal fans than with these unique designs. ? said Marissa Jarratt, executive vice president and chief marketing officer of 7‑Eleven.
The company unveiled three different shoe designs inspired by its offering alongside other fashion items such as hats, sweatshirts, and crewnecks, to name a few. Designs include:
- Slurpee x What the Fanta: Designed by Jake Danklefs of Dank & Co., featuring Slurpee drink branding and shapes that mimic splashing water.
- 7‑Eleven x Dunkaroos: Creative agency Select designed these shoes, hand-painted by Tyler Wallach with the likeness of Fred, the brand’s frozen drink mascot.
- Shoe Surgeon x Reese’s: A pair of shoes that features orange-colored mesh panels, chocolate-colored sides, and a peanut-butter-colored ankle panel with a button-up pocket.
Customers also have the chance to win a break-dancing inspired Red Bull BC One capsule featuring Fred, complete with hoodie, drawstring backpack and hat. The latest prize available is the Flamin’ Hot x Braille collection, which includes a crew-neck sweatshirt, hat, skateboard, and shoes with flame-print laces.