Car sales: It’s raining discounts as automakers shift gears to boost sales

As semiconductor supply chain and shortages ease, automakers are offering deeper discounts on certain product lines to kick sales into high gear.

* Discounts are not available on low volume models (like Maruti XL6) as supply is limited, in comparison there are offers for top volume selling models (like Alto and WagonR)

* SUVs, minis and hatchbacks had higher incentives compared to the MPV segment

“Over the past two years, due to supply disruptions resulting from the Covid situation, there have been negligible discounts. Now the situation has become somewhat peculiar in the constrained semiconductor situation this year”

— Shashank Srivastava, sr ED Maruti Suzuki

* Average discounts from VW, Skoda, Honda, Toyota and Tata were the highest

* Discounts began to rise in October and deals are expected to continue through the end of the year as automakers clear stock of outgoing models by December

“Inventory position is unevenly distributed, so discounts and lead time vary across segments”

— Ravi Bhatia, President of Jato Dynamics

Top 10 Models Without Incentives

  • Brezza
  • Crete
  • Punch
  • Venue
  • Seltos
  • Scorpio
  • Ertiga
  • Sonnet
  • XUV 700
  • Hull


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