(press release) Chattanooga, TN (April 6, 2022) – Two iconic Chattanooga brands, better together. Chattanooga FC is thrilled to announce a collaboration with Volkswagen Group of America that will electrify fans from their home grounds to Fort Finley.
“Not only will the iconic VW logo return to the front of all CFC shirts, Volkswagen will work with us to provide more opportunities for women in football, including players, coaches and referees,” said Jeremy Alumbaugh, CEO of Chattanooga FC. “We are delighted to have VW back and we can’t wait to show the community what we can do when we work together. This partnership is a strong statement that VW believes in this club and this community. »
“We applaud the addition of a women’s team to Chattanooga Football Club,” said Burkhard Ulrich, senior vice president of human resources at Volkswagen Chattanooga. “For Volkswagen, the diversity of the workforce is a strength that we want to continue to develop and promote. Our factory has a long history with CFC, and we can’t wait to see our brand return to their jerseys again. Just as Volkswagen is the people’s car, football is the people’s sport; it’s a natural choice for us.
The collaboration is structured around three pillars: electrifying football, diversity and inclusion, and sustainability. The Scenic City will soon become the “home of the ID.4”, as VW builds its factory to produce the all-electric ID.4. The return of the VW logo to the Chattanooga FC jersey seemed like a great way to promote the next phase of VW’s commitment to the community.
As part of the agreement, the CFC will offer free player clinics for female participants, training clinics for female coaches and an introduction to refereeing lessons for female participants. These programs will be offered within a 120-mile radius with CFC’s community soccer partners. The agreement will also facilitate the community involvement of CFC’s women’s team through our outreach program and a mentorship program with local women business owners and executives.
“Chatanooga FC’s goal is to build community through the global game, and through our work together, VW will help us further our mission within the Chattanooga community,” said Madyson Foster Smith, Director of Partnerships. of business. “VW was one of our longest partners, and having them back on the shirts is just good.”
Volkswagen is committed to sustainability, as evidenced by attention to the goal of being carbon neutral by 2050. Chattanooga FC shares this goal and will unveil strategies to encourage fans to practice sustainability on the way to the game as well as within Finley. Stadium.