Finisterre launches Biosmock with traceable HD wool clothing insulation


British brand Finisterre have announced the release of their first fully circular jacket.

Constructed as an insulated outerwear, the Biosmock can be layered under a waterproof jacket or worn as an outer shell. Constructed with a compostable PrimaLoft Bio shell, renewable and traceable HD wool insulation and biodegradable fasteners, the jacket composts at the end of its life cycle.

“We worked closely with the HD Wool team to source and incorporate HD Wool Apparel insulation into the Biosmock design,” said A. Todd, Principal Designer, Finisterre. “Wool’s natural heat retention and breathability make it an excellent insulator, as well as being renewable. Additionally, through the Woolkeepers initiative, consumers can trace the insulation of the jacket back to the four farms in South West England that supplied the wool, providing full farm traceability and accreditation. in Finisterre.

The HD Wool Apparel Insulation QR code on the Biosmock hang tag connects consumers to the farm that supplied the wool for the garment.

Through Woolkeepers’ quality assurance and sourcing program, “HD Wool Apparel Insulation offers a complete solution to meet the growing demand from brands, retailers and consumers for natural fibers and traceability. It supports responsible farming and animal welfare, paying a fair price for wool and nurturing a community of producers on the path to regenerative agriculture – a sustainability initiative that boosts soil fertility, sequestration carbon, improves watersheds and supports biodiversity, properly managing livestock on the world’s grasslands,” Finisterre said.

“We are extremely excited about the launch of Finisterre’s Biosmock and excited to connect our Woolkeepers community with end consumers,” said Simon Whitmarsh-Knight, Managing Director of HD Wool Apparel Insulation. “As with HD Wool, Finisterre is incredibly passionate about positive environmental impact and pushing boundaries to make the best products possible. Collaborating with the team on the Biosmock project has been a real privilege.

For more product information, go here.


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