foreUP announces the acquisition of 121 Marketing


PLEASANT GROVE, Utah, November 17, 2021 (GLOBE NEWSWIRE) – foreUP, the leading provider of cloud-based operational software for the golf course and club industries, today announced the strategic acquisition of 121 Marketing, an innovative provider of golf and website marketing solutions. This acquisition expands foreUP’s already large presence to serve nearly 2,500 golf courses in the United States and Canada in total.

121 Marketing, based in Winter Park, Florida, has more than 700 golf courses relying on its services and marketing platform to increase revenue. The company has a data-driven digital marketing program, IGNITE Marketing, which aims to increase the visibility of golf courses looking to increase their revenue and occupancy. Another offering of 121 is CampaignPilot, a full-service marketing platform that caters specifically to small businesses and is perfect for smaller courses that are new to the world of marketing.

The union of these two people-focused companies marks a turning point in the golf industry, which has historically found golf companies scrambling to fill out their own tee sheets and instead turning to models of occupation by people. third parties who often devalue their departure times. Through the joint efforts of 121 Marketing and foreUP, golf courses large and small can take control of their revenue, customer databases and impact on the golf industry as a whole.

“We are very happy to join Evan and his team at foreUP”, said Ryan Wood, CEO of 121 Marketing. “ForeUP has been a leader in the field for quite some time and has built an impressive business that aligns with 121 Marketing’s mission and values. In addition, their commitment to serving the golf course and providing exceptional products and services makes this partnership an excellent choice. We look forward to focusing our combined efforts on creating added value in the market and for our customers. “

For 10 years, foreUP has been at the forefront of technology for the golf and club industries, starting with the launch of cloud-based technology for the golf market with a tee sheet and point of sale system. which have revolutionized the way courses work. . Today, foreUP continues to prioritize the unique needs of the golf industry with advanced technology, intuitive ease of use and hands-on support from golf experts.

Evan Teshima, president and co-founder of foreUP, explained the decision. “As we sought to expand our ability to positively impact the golf industry, 121 Marketing has established itself as one of the companies that share our core values ​​and our commitment to the market. They are renowned for taking care of their clients, which is a top priority for us at foreUP and a key value proposition for courts seeking competent and genuine support. “

“We are delighted to welcome 121 Marketing and their talented team to the foreUP family. I think this new business allows us to really evolve the way golf courses create stronger, more profitable businesses. Our goal is to support this industry. to the best of our ability, and I’m delighted to have Ryan and his team by our side “, said Eva.


Since 2012, foreUP has been offering cloud-based technology solutions that make it easier for managers of golf courses, clubs and / or professional shops to manage and market their business. The company has steadily increased its management suite offerings to add efficiency and effectiveness to all course management initiatives. Built-in SaaS tools can replace all manual and one-off software processes commonly used by courses including: point of sale, tee sheet management, online booking, invoicing, SMS / email marketing, kitchen services, employees , reports and others. Now owned by Clubessential Holdings, foreUP is a sister company to leaders in the golf space Vermont Systems and Clubessential. Learn more at

121 Marketing

121 Marketing is focused on providing facilities with the best technology and golf marketing strategies to maximize their revenue. Formed by individuals with a plethora of collective industry experience, the company is brimming with passion for golf and the pursuit of success for its customers. From website design to marketing solutions and managed marketing services, 121 Marketing is committed to increasing course revenue through effective marketing. Learn more at

Clubessential Holdings, LLC

Clubessential Holdings fulfills its global mission of investing and building industry-leading, category-defining companies by providing a comprehensive suite of membership and club management software as a service to private clubs, public golf courses, health clubs and fitness, military organizations, municipalities and college athletic programs. Through six brands – Clubessential, foreUP, ClubReady, PrestoSports, Vermont Systems and Exerp – the company offers a variety of cutting-edge technologies and services that help more than 10,000 customers attract, engage and retain members and fans of the club and community for life. For more information, visit


Marilyn cox
Marketing director
Clubessential Holdings, LLC

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