THE NEW “CITY PACK” CLOTHING COLLECTION FROM MV AGUSTA
a range of comfortable and stylish paddock fashion clothing, celebrating six iconic MV Agusta locations around the world
Varese, July 15, 2021 – MV Agusta Motor SpA officially launches its new online store with the unveiling of its latest clothing collection, “City Pack”, and an exceptional testimony: the legendary pilot Giacomo Agostini himself. Additionally, internationally acclaimed model and actress Lera Abova features in the campaign, photographed by star photographer Adam Katz Sinding. Clothing in the line includes t-shirts, hoodies and crewnecks available in six different versions, each featuring the geographic coordinates of iconic MV Agusta locations: Schiranna, Monza, Milan, Rome, London and Dubai. , which in some cases correspond to the latest openings of MV Agusta single-brand dealerships. The City Pack range is completed by paddock shorts and Bermuda shorts and an MV Agusta branded cap.
Considered part of the MV Agusta ‘uniform’, the collection draws on the practical and professional qualities of the clothing used by paddock staff and engineers, and is perfect for an elegant, everyday casual outfit. It represents the fundamental and true essence of what the brand stands for, in its purest form and without complicated graphics or designs. Entirely made in Italy, the City Pack collection also carries the inimitable flair and elegance of MV Agusta, while celebrating its presence in major cities around the world.
Timur Sardarov, CEO of MV Agusta Motor SpA, commented: “The City Pack clothing collection is part of our larger branded clothing offering, with exciting new collections coming soon to our online store. It perfectly embodies our values of craftsmanship, passion, design, excellence and innovation, and I’m sure our fans around the world will appreciate its high quality and elegance that is both essential and eye-catching. Motorcycling is a state of mind, and it doesn’t stop with riding a bike, it’s a way of life, it’s an attitude that also shows in the way you dress.
The City Pack collection will be available for online orders from July 15, 2021 on the new store on the official MV Agusta website: www.mvagusta.com/store