May. 31. 2022
Hana Bank launches national football team campaign ahead of friendly matches
|A promotional poster for a friendly match between the Korean national soccer team and Brazil scheduled for Thursday at the Seoul World Cup Stadium / Courtesy of Hana Bank|
By Yoon Ja-young
Hana Bank launched a special event for football fans ahead of the friendly matches it organized for the Korean national football team.
The national soccer team is due to play a series of friendlies, starting with Brazil at the World Cup Stadium in Seoul on Thursday. It will also compete with Chile, Paraguay and Egypt.
The matches were organized by Hana Bank, which is the title sponsor of the Korean national team, to give the team a chance to check their strengths and weaknesses ahead of the FIFA World Cup Qatar 2022.
The bank launches various online and offline events before the friendly matches. Customers who leave messages of support for the national team on the bank’s official Instagram or Facebook pages before June 14, the day of the last friendly match, will be entered into a draw for mobile gift vouchers.
He also built a photo zone at the Seoul World Cup stadium simulating a dressing room with the jerseys of national team players, including Son Heung-min. Visitors can also participate in an event using a football game console, in which 200 selected winners will receive national football team fan shirts.
The bank will send its mobile branch to the game to provide on-site currency exchange services ahead of the holiday season. Customers using the service will be entered into a raffle for giveaways, including Hana mileage points and luggage bags, after June 30 when the event ends.
“We hope the friendly matches will give people some excitement in the midst of the pandemic. As an official sponsor of the national football team, we will do our best to provide diverse enjoyment to customers, using our sports marketing know-how,” a Hana Bank spokesperson said. said.
The bank has been an official sponsor of the national football team since 1998. It has a close relationship with football, as the title sponsor of the Hana1Q K League and the FA Cup, as well as the official sponsor of Daejeon Hana Citizen, a club football club based in Daejon.