Here’s how to shop like a pro beauty editor


Buying beauty products requires a lot of prior knowledge and experience. It’s less the conquest and more the competitive sport of who knows the most – and beauty editors and enthusiasts are the champions. To help you tap into your makeup counter guru, we’ve covered some tips and tricks to help you get your money’s worth as you replenish your fall beauty needs. Keep reading to learn more.

Know your skin and your undertones

Choosing the right formula for your skin and the shade of your complexion products is paramount and a lot of people need to pay more attention to it. You may think you have oily or combination skin when you may be using too much moisturizer or face oil. If you’re not entirely sure, we suggest consulting your facialist or dermatologist at your next appointment – they will be able to determine the best skincare routine for you so you can treat with the best care products. The same method applies to hair care – ask your stylist for advice on the best makeup shades, as they will often know how to pick the best shade for your eye and hair color.

Choose your method of knowledge

During the pandemic, we had to quickly switch to online shopping. We understand that it is fast and sometimes the most practical. It gets tricky when you’re trying to find a new fragrance or the right shade of foundation or concealer or even testing a skincare product before brushing on your skin. Dedicated beauty stores, counters and your loyal editor friends are trained in these areas and will not deceive you.

Test everything

Here’s the thing, you are your own expert. You know what works best for you and if you’re unsure or need an extra push, there are outlets you can open to give final approval. Just like fashion, you can test before you buy. Get comfortable to see, touch and smell. What is the texture of eyeshadow? Do the lipsticks have a creamy or matte formula? Does this scent last? Ask yourself or the beauty rep these probing questions to make sure you’re making the right choice for yourself.

Read labels

When it comes to products, especially hair care, body care, and skin care, knowing the ingredients is key to understanding what works best for you and how to manage it. Familiarize yourself with the science of it all to address your specific concerns. For example, if you want a skin exfoliation, look for AHAs or BHAs and fruit acids like papaya. For thinning, you would target vitamin C and niacinamide; Hyaluronic acid is your ultimate go-to for hydration issues.

With these nuggets of gold under your belt, we encourage you to start shopping with confidence. The beauty team is always there to answer those burning questions or concerns when in doubt. Hit it Hypebae Beauty Instagram for any beauty related help.


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