Here’s why local businesses rely on the LSU football team to win

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BATON ROUGE, Louisiana (WAFB) – It goes without saying that if you’re from Louisiana, you more than likely want the LSU football team to dominate. And according to local economists, when they do, it usually makes a lot of money for the state. So, hiring a new coach with a winning record could help companies make more money.

“We’re not talking about hundreds of thousands of dollars, we’re talking about millions of dollars in new economic activity,” said local economist Loren Scott.

Most local restaurants and retailers see their income increase when LSU wins.

“It’s great for our restaurants, for our gas stations, for department stores for that matter,” Scott continued.

“It really helps the bottom line of the economy,” said Sarah Sanders, owner of Purple and Gold Sports Shop.

Sanders says that when Tigers win matches, it almost always increases foot traffic inside and outside his store. Things like new jerseys, hats, and other merchandise suddenly become essential for fans.

“As a local business owner, you know, in general we are looking forward to a good season, we are looking forward to the home games, it really helps,” added Sanders.

As the home of the “Joey Burriteaux”, Zippy’s off Perkins knows how important the LSU football team is to business.

“Oh that’s huge, from late August to early January all the money is controlled by LSU football. If you don’t believe it, try planning a match day wedding and see who shows up, ”Zippy owner Neal Hendrick said.

If fans don’t have tickets to the game, you can bet they’re looking for the nearest restaurant with a TV on each wall. Where they can have a drink, eat great food and watch all the action.

“If LSU wins, people are happy and people spend the money,” Hendrick continued.

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