The Highlands Sports Complex is looking to capitalize on the number of tournaments, birthday parties and facility rentals already taking place there.
Harvey Greenidge, general manager of the sports complex, briefed members of the Ohio County Development Authority on Thursday on his plans for the facility.
The sports complex’s finances “look good” for the current fiscal year, Greenidge said. He then explained to the authority how he hopes to improve for the next year and generate more income.
“We’re looking to bring additional tournaments into the facility,” Greenidge said. “There were weeks where we had no tournaments, then there were weeks where we had two tournaments going. We were filling up the weekends, so we had two tournaments.
But the next step for the complex might just be to get out of the sport, he continued.
Greenidge said there are opportunities for exhibits and charity rides at the sports complex, and these could benefit the facility financially.
“Birthday parties – we will continue to develop this area,” he added. “It has been a great source of income for us. We do a lot of birthday parties and we want to make sure we don’t become stale and stagnant in this area.
“We will be introducing new birthday party packages so we can continue to generate revenue there as well.”
The sports complex’s climbing wall was also a success, and Greenidge suggested the idea of establishing a climbing club there.
“We are also looking to strengthen our local collaborations,” he added. “I hope we will start next year with the YWCA and the summer camps that we wanted to do this year.
The sports complex is also working closely with Wheeling Parks and Recreation on a basketball program and is looking to do more with the YWCA in the coming months, according to Greenidge.
The facility also plans to invite more local schools to come for field trips and events there, he continued.
“We had a big increase in May with the schools coming out, and we’ll try to expand that to the whole year,” Greenidge said.
There will also soon be a “pro shop” on site where sports complex employees will print the t-shirts needed for tournaments in-house. The necessary press has been ordered and now a seller of blank t-shirts is needed, he said.
“That’s another revenue stream that we’re going to start next year,” Greenidge told members. “Instead of these tournaments using a third-party provider, we’re going to do it ourselves.”