Indian exporters on Amazon prepare for Black Friday and Cyber ​​Monday sales


E-commerce company Amazon India said that more than 70,000 Indian exporters as part of its global sales program are intended to showcase several ‘Made in India’ products to global customers during the annual Black Friday and Cyber ​​sale. Monday (BFCM). Indian exporters are launching more than 52,000 new products on Amazon’s global websites for the upcoming holiday season. The Black Friday and Cyber ​​Monday sales start Thursday, November 25 and end Monday, November 29.

“The BFCM sale marks the start of the worldwide holiday season. Coming just after the holiday season in India, this has always been a key period of growth for our business partners, ”said Abhijit Kamra, Director of Global Commerce, Amazon India. “With more and more people relying on e-commerce for their products around the world, we believe that the BFCM 2021 sales period will help accelerate our sellers’ exports. ”

Amazon customers around the world will be able to explore and enjoy a range of products in categories such as home and kitchen, STEM toys, clothing, health and personal care, office products, jewelry. , beauty and furniture from exporters across India. Black Friday and Cyber ​​Monday are major events marking the start of the holiday season in the United States, and customers right now are looking for items to use around the house and to give to friends and family.

Amazon is working with Indian exporters to help them identify key holiday shopping trends in order to deliver a relevant product assortment. It supports them with logistics solutions to prepare their inventory and guides them to market their products through a range of offers and advertising options.

“E-commerce exports help lower the barrier to entry for Indian MSMEs to develop and expand their export business,” Kamra said. “Through Amazon Global Selling, we will continue to make exports easy and accessible for MSMEs across India and contribute to the government’s vision of boosting exports.”

Some of the globally popular Indian brands from Amazon Global Selling that would be offering their unique products and creations this holiday season include Skillmatics, which has a wide range of attractive toys that allow children to learn basic skills through the fun of playing. Their latest launches for the holiday season diversify their foray into educational science kits in Build and Play formats (Buildables range) and interactive family scavenger hunt card games. Clothing brands like Virgin Crafts and Stylore will showcase their exclusive line of vacation shirts, and scarves and Vahdam will showcase their new exclusive bespoke collection of TeaGift Sets which are an assortment of beautifully organized wellness teas packaged in gift sets. exquisite gifts.

“Our mission is to expand access to healthy food products based on millet and natural sugars, which meet the needs of Indian and global consumers,” said Shauravi Malik and Meghana Narayan, co-founders of Slurrp Farm. They launched Slurrp Farm on Amazon in October 2016 and over the years have expanded their business to global markets such as the United Arab Emirates, Europe, and most recently the United States. They have participated in many Amazon sales events which has increased the discoverability of our products. This is the first BFCM sale they will attend, where they will showcase a wide range of their offerings, including millet-based pancakes, porridge and cake mixes, natural sweeteners and immunity-boosting products. . “With the Slurrp Farm live showcase on Amazon and increased consumer demand in BFCM sales, we expect 3X sales growth on Amazon,” said Malik and Narayan.

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