Letran’s Fran Yu is the new face of the sportswear brand

Fran Yu joins Sam Adjani and Gino Quillamor for the opening of the country’s first Reebok store at SM Megamall in Mandaluyong. Karl Cedrick Basco, ABS-CBN News

MANILA — Colegio de San Juan de Letran team captain Fran Yu is on a roll in and out of the basketball court.

A day after being named the final Player of the Week of the NCAA 98 season, Yu was officially launched as one of Reebok’s newest activewear brand ambassadors.

Yu joined fellow endorsers Sam Adjani and Gino Quillamor on Tuesday at the opening of the country’s first Reebok store at SM Megamall in Mandaluyong.

In an interview with ABS-CBN News, the basketball player said it was Letran assistant coach and PBA star LA Tenorio who endorsed him for the brand.

It was an easy decision for cager Letran to accept the offer, knowing that it is also the same sports brand that his idol, former NBA MVP Allen Iverson, promotes.

“Sobrang’s idol with Allen Iverson. Siguro hindi ako nagba-basketball kung hindi dahil dun. This is a unique Reebok experience. Hindi ako nag-dalawang isip,” he said.

Just as he acknowledged the responsibility of leading the Knight in the NCAA, Yu is taking on the challenge of being the face of Reebok when it relaunches in the country.

“Isang karangalan and saka sobrang saya kasi nag-relaunch sila, kailangan naming buhayin ‘yung Reebok ulit dito sa Pilipinas. This is one of the tumulongs in the blessed kanala kaya sobrang. To saka, thanks ako sa tiwalang binigay nila added Yu.

According to Jocelle Pe, Marketing Manager of Sports Central, Reebok’s new distributor in the Philippines, the Megamall store showcases the brand’s new concept.

Pe said the new store was inspired by the concept, look and feel of the sports brand in other parts of the world.

She was also proud of their new ambassadors, explaining that they embody the identity of the brand which highlights the slogan “Life is not a spectator sport”.

“Movement makers don’t just sit on the sidelines. They really make a point and go after their passion. They’re all about fun, versatility, form and function in what they wear,” said Pe.

“We don’t just see them as trailblazers or good athletes in their field, but also what they represent – personifying life is not a spectator sport and movement maker.”

Last Monday, Yu was given the green light by the Collegiate Press Corps as NCAA Player of the Week after leading the Letran Knights to a six-game winning streak.

In his last three outings, the Tondo-born point guard has averaged 12.67 points, 5 rebounds, 3 assists, 2 steals and 0.3 blocks per game as the Knights posted wins over the University of Perpetual Help, Arellano and San Sebastian. Middle School.

Letran has now moved up to second place in the solo standings with a 9-3 win-loss map.



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