Local Retailers Prepare for Small Business Saturday


NORFOLK, Va. (WAVY) – As shoppers search for the best deals of the season on Black Friday, the focus tomorrow will be on those unique and fresh gifts you can only find when shopping locally.

The Selden Market in downtown Norfolk expects large crowds on Small Business Saturdays, which is typically the busiest shopping day of the year for them.

As part of the celebration, the Norfolk Town Center Council will set up a docking station for shoppers at the Selden Arcade with a list of small local retailers, goodies and entertainment.

The large green space in front of the Federal Courthouse on Granby Street, Federal Plaza, will host a market for wreaths and fresh poinsettias.

You might pay a little more than at a big box store, but local business owners tell us why their products are worth it.

“It’s made by a real person, you know our products aren’t mass-produced overseas or – we make them by hand here,” said Erica Parham, owner of Sugar & Grace Co. Her shop in Selden Market is a DIY candle bar.

She started making her own all-natural candles because the ones she bought from supermarkets gave her big headaches. “And I have boys at home, so giving up the candles is not an option,” she said.

Parham also points out that when you spend your money in local stores, you are supporting local families and the local economy. In addition, the experience is unique.

Right next to LORAK jewelry Laura Akers designs and manufactures 14k and 18k gold coins by hand.

Her husband and co-owner, Charles Akers, told WAVY: “All of our jewelry is unique. You are not going to find what we sell in a Longs or a Zales. Most of them are unique pieces, all handcrafted. It comes from the heart and if you are looking for someone for a special gift this is what you want.

Virginia Beach’s VIBE neighborhood will also host a Small Business Saturday Marketplace from 10:00 a.m. to 4:00 p.m. with over 50 businesses and live music. For more details Click here.

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