Meet Maï Jarach, the 19-year-old fashion designer turning old football shirts into corsets

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Football and fashion have never been closer than they are right now.

In recent years, the fashion industry has passionately embraced the influence of the beautiful game – and vice versa.

Take the Liverpool superstar Mo Salah’s cover for QG earlier this year for example, or Héctor Bellerín from Arsenal who marched for Louis Vuitton in 2019.

The jersey designs you see worn on matchdays are now also picked up by designer and streetwear brands, for example as part of the 2022 collaboration between the London-based skate brand Palace and luxury Italian fashion house Gucciconsisting of three football shirts.

It is clear that football shirts have never been so fashionable. And a young French designer is determined to publicize her own concept of ethical and sustainable football jerseys.

Mai Jarach, 19, gives a second life to old football shirts by transforming them into unique and one-of-a-kind corsets.

From her bedroom turned into a makeshift workshop in the Parisian suburbs, she stores her large collection of used football kits that she collects from flea markets, friends and even her local football club Les Lilas.

“I do everything myself, from collecting the jerseys to designing and sewing,” smiles Maï Jarach as she takes her favorite model, the one cut from an FC Barcelona jersey, out of the closet.

She is proud that her designs are fully recycled, sustainable and gender neutral.

Just in time for the World Cup

Originally, Jarach developed the project as a way to set herself apart from the fashion school she aspired to join, Paris-based Studio Berçot.

Football also runs through his family’s veins – his father is a longtime fan of River Plate FC, one of Argentina’s footballing giants, and his younger sister, Luz, plays for the Under-15 team. of Paris Saint Germain.

During the summer, the young designer creates eleven corsets and creates her own brand, ‘MAI:’. She now regularly posts to her “madeinmai” Instagram page, where her designs are modeled by her friends.

As the 2022 FIFA World Cup in Qatar approaches, Jarach has ramped up production of his soccer corsets and even caught the eye of a Parisian designer brand.

Maï was spotted by Youssouf Fofana, the artistic director of Maison Château Rouge (MCR), who met her one day while she was wearing one of his corsets.

Fofana has offered to sell his work next month, when a new store opens on Boulevard Barbès in the midst of the World Cup.

“It’s the first time I’ve made money,” laughs Maï, who sells each corset for €120.

“The collaboration with Maison Château Rouge relieves me of the pressure of finding a point of sale”, she continues, but in the future, it will be necessary to think about how to market her work, “probably by pre-orders, since it is single pieces.”

Watch the video above to see how Maï Jarach makes her personalized football corsets.

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