Minneapolis woman uses her clothing line to bring black girls on college tours – WCCO


MINNEAPOLIS (WCCO) — A young Minneapolis woman uses her own money to take local college kids on vacation, and this once-in-a-lifetime trip changes lives forever.

Two friends, in one mission. It started five years ago, they met at Church – Sanctuary in North Minneapolis. Shamaria Jordan and Taylor Tidwell said their friendship was “natural, like that – besties, besties”.

Besties who outdo themselves. Taylor says of her friend, “For Shamaria to open those doors and open their eyes for young black girls, I think it’s life changing, absolutely.”

Jordan graduated from North Central and just got her master’s degree from the University of Minnesota, but her life now revolves around educating others. She created a program to take black girls out of state universities.

“It’s not just a college tour, it’s also a cultural exposure tour, because some of these girls have never flown, have never been outside of Minneapolis let alone Minnesota,” she said.

It was the story of his own life; it wasn’t money for university visits. She first flew in college, then went overseas in her final year and broadened her horizons.

“It really opened my mind to so many things I didn’t know existed, realizing that the world was so much bigger than the city I was living in,” Jordan said.

So she started making and producing black pride apparel. She uses the money to fly her first class of middle schoolers to Nashville to visit schools and sites.

“I think it’s just beautiful, beautiful, for these young black girls to believe in themselves and see that there’s so much more to life,” she said.

Tidwell, who went to North High School and now attends Spelman College in Atlanta, recalls the impact of her own visit to college.

“My heart was so warm, and I saw people who looked like me, and Morehouse is just across the street, so I saw successful black men who looked like me, and I was just like, Wow, yeah… That was home! Literally, that was home.

And now more girls will have that sense of connection and belonging.

“I want them to be able to see the world and experience the world so they can come back and change their own neighborhoods or change their own trajectories in their own lives,” Jordan said.

And with her friend by her side, Jordan hopes to grow her nonprofit so more girls can see the country — and its potential.

“It’s rejuvenating, it really gives me a sense of what I was created to do,” Jordan said. “That’s what I want, for each of them, to be able to feel what I’m feeling right now, that you have a purpose.”

Jordan sells her clothes and she also receives donations, so she can help more black girls go on college tours. For more information, click here.


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