National Geographic Launches Ocean-Inspired Clothing Collection at HBX


This autumn, National geographic launches an exciting new collection of lifestyle apparel inspired by the ocean and marine wildlife. The company has teamed up with Hypebeast for the debut which will be available at the HBX flagship store in New York starting October 3.

National geographic

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What is happening:

  • National Geographic has announced a new partnership with Hypebeast to present an ocean-themed lifestyle clothing collection.
  • Launching next month, the outerwear will include an assortment of men’s, women’s and unisex styles made with quality recycled materials designed to be worn again and again.
  • The clothing line will be available in the United States and select countries in Europe.
National geographic

National geographic

  • Each piece is brought to life through beautiful graphics, prints and color palettes, all inspired by the ocean and the marine life that call it home.
  • The pieces fit perfectly into modern wardrobes as functional and on-trend styles for fans of the iconic brand. From penguins, jellyfish and octopuses, National Geographic interprets these wondrous organisms as intangible art forms with expressive prints and textured silhouettes that offer versatility to combine.
National geographic

National geographic

  • To celebrate the new collection, Hypebeast transforms its flagship product HBX NYC space in an immersive installation, created with artistic depictions of National Geographic oceanscapes and images of aquatic life.
  • The event will start on October 3 and will be available until the 10th.

Or buy :

  • Select pieces will be stocked and sold at HBX, Hypebeast’s flagship store in New York, and online at
  • Customers will also find the collection on sale at various Disney stores, including:
    • Walt Disney World Resort
    • Disney Sources
    • Disneyland Park
    • Downtown Disney
  • The collection will be available from October 3, 2022. Check back soon for links to our favorite pieces.

Overview of the D23 exhibition:

  • Ticket holders for D23 Expo 2022 can be among the first to preview the new lifestyle collection in the dedicated National Geographic section of the Expo D23 market.

Collections with purpose:

  • A collection with a purpose, every purchase of the National Geographic Lifestyle Collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research and education.
  • To learn more, visit

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