Post-Pandemic: What future for subscription services and fashion boxes in clothing?
Subscription services and fashion boxes for clothing – the ability for consumers to sign up for periodic boxes of personalized clothing selections – predated the pandemic, but these services can be said to have flourished with the rest. of e-commerce following store closures, working from-home and a general concern for going out in public. Will this success continue as we enter the endemic phase of COVID? And how do these services rank from a sustainability perspective?
By Cary Sherburne
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice focuses on marketing communications strategies for the printing and publishing industries.
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