Sexy Eagles Gear: Women Small Business Owners Turn Savings Into Fashion


From kelly green sweatshirts with elastic hems to leather jackets adorned with Eagles patches, “hot girl” sportswear began to move beyond the standard NFL jersey to Birds tailgates.

For many women who frequent Lincoln Financial Field and its adjacent parking lots, the new selection of fashionable Eagles merchandise marks a welcome departure from the oversized Pro Shop pieces that have been marketed to them in past seasons.

Frustrated by the lack of stylish clothing options, a few local creatives have made sure companies don’t turn standard gear into models that allow fans to flaunt a more personal style.

“I’m a huge Philadelphia Eagles fan, and I found that every time I went to games, I saw women wearing baggy sweatshirts and jerseys,” says Devon Mellul, who runs DevineSportsWear, a Philadelphia-based online clothing store. shop. “I just thought, ‘There has to be something that can make women feel empowered and sexy in sportswear.'”

Mellul is one of many Philadelphia-area designers who spare the old Eagles products and recycle it, or rework them into key pieces that you can wear at the club and in the stands. And because so many of these Instagram-worthy outfits are reworked from second-hand finds, they have the added appeal of being unlike anything you can buy off the shelf.

“Everyone wants something unique,” said Ellie Rosen, owner of upcycled clothing brand Snipteez. “People want to be different, no one wants to wear the same as everyone else.”

A look back at three designers merging fashion and football, one sweatshirt at a time.

Online, via the website or Instagram

Isabella Dahrouch, founder of 215 Upcycle and student at Temple University, began her career in second-hand fashion by revamping the standard tailgate outfit for her friends.

Dahrouch would scour thrift stores for Eagles, Phillies and Flyers gear in 2019 before laundering, distressing or cropping them “to make them more fun to wear,” she said.

As the demand for his work grew, Dahrouch turned his passion project into a full-fledged showcase bringing durable sportswear to more than his circle of college best friends.

Although Dahrouch also creates “going out” tops, custom jeans and Harley Davidson merchandise, his Eagles patchwork t-shirts and custom jackets represent a large part of its sales.

Cost: Usually $25 to $50, price product by product

Online via Instagram

Mellul’s pieces are designed to instill confidence in women of all shapes and sizes, she said. They cover the whole range, from vintage Eagles sweatshirts with tie-dye accents to fitted jerseys with elastic belts.

“I want women to feel like it’s all about the fit,” she said. “[My pieces] aren’t just small, medium or large – they fit your waistline and accentuate what God has given you.

Mellul strives to make each of its offerings different from the last – and from what’s already on the market. This season, the brand’s kelly green and black sweatshirts have sold particularly well, but it’s also branching out into apparel for the Flyers and Sixers.

“I don’t just rework certain parts, I rework the whole piece,” Mellul said. “And since vintage is one of a kind, I try never to do the same piece more than once.”

To purchase an original DevineSportsWear, potential customers can keep a close eye on the brand’s Instagram page, which Mellul regularly updates with available pieces, and DM them to buy it. All sales are final.

Price: Between $75 and $130 including shipping

Online via Instagram

Rosen started her career in upcycling sophomore at Penn Statewhere she would dye, crop, destroy and whiten the spirits for other Nittany Lions fans to wear on the tailgates.

“I was cutting out t-shirts myself and getting a bunch of ideas on Pinterest,” she said. “Gradually people started complimenting me on tailgates, and they were like, ‘Oh, well, you should get me one! “”

Now based in Philadelphia, Rosen quit her corporate job to upcycle full-time, with sports still being her inspiration.

Currently, the lineage of Rosen colorblock long sleeve t-shirts have been particularly requested by Eagles fans. Rosen said she added the sleeves from another find, so no two designs were the same.

Rosen recommends interested customers turn on post notifications for Snipteez’s Instagram page, where she lists new posts. Stock is limited, she says, and it’s selling out fast.

Price: $45 and up, depending on the vintage of the item


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