In an effort to increase market share in the United States, Sri Lankan garment exporters are currently promoting the industry’s manufacturing excellence at the Magic Sourcing Expo in Las Vegas, USA .
The Sri Lanka Export Development Board (EDB), in conjunction with the Sri Lanka Missions to the United States and the Commercial Law Development Program of the United States Department of Commerce, organized a National Pavilion of Sri Lanka Lanka with nine Sri Lankan companies at the Magic Sourcing exhibition.
MAGIC Las Vegas is one of the largest fashion markets in the world with a high-energy fashion experience, held every two years in February and August at the Las Vegas Convention Center. It’s the most comprehensive destination for fashion shoppers and brands to discover new and emerging brands, explore the latest trends, connect with fashion insiders, and gain industry insights.
The exhibition is expected to help accelerate sales pipelines and foster new, renewed business relationships, with access to a growing global audience of contemporary, trend-driven young retailers and buyers, the EDB said in a statement. The fair showcased apparel, footwear, accessories, and manufacturing resources for men and children around the world. More than 2,600 exhibitors from over 45 countries participated in the MAGIC Las Vegas event in August 2022 and it offered attendees the opportunity to deepen their knowledge by taking part in more than 50 free expert-led seminars and panels Of the industry.
Lucky Industries (Pvt.) Ltd, JK Garments (Pvt.) Ltd, JIA Moda (Pvt.) Ltd, Kash Garment (Pvt.) Ltd, Haward Fashion (Pvt.) Ltd, Queens Work Ware (Pvt.) Ltd, Colmans Garments (Pvt.) Ltd, Sarasavi Exports (Pvt.) Ltd and Screenline (Pvt.) Ltd showcased and promoted a wide range of apparel products at the Sri Lanka Pavilion, ranging from women’s dresses and blouses, sportswear, clothing workwear, men’s shirts, underwear, children’s apparel, socks and apparel printing capabilities for the US market. Sri Lankan companies had the opportunity to meet several North American and South American buyers and received good feedback on the quality of products produced in Sri Lanka.