Taelor is poised to scale with a recent round of pre-seed funding

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In response to the women’s clothing rental market, Taelor provides men with a box of four tops up to twice a month. Customers can rent the product for weeks or purchase the product at a discounted price. | Photo courtesy of Taelor/Chris Lee

With the continued rise of pre-owned and used clothing, the clothing rental market has seen growth as more consumers look for innovative ways to shop sustainably and reduce the amount of garments produced. With the market flooded with various women’s clothing options, the San Francisco-based company taelor found its niche by using AI technology to provide men with attractive products seamlessly and effortlessly through a subscription clothing rental service.

Taelor was founded by Anya Cheng and Phoebe Tan, who originally met in Chicago as classmates to get their MBAs and first launched the men’s subscription clothing rental service in 2021 Both had used subscription boxes before, but didn’t like having to. scrolling through what seemed like endless options or having to buy something from every box.

“I tried stitch correction and i used Rent the track for years, but I feel like both services were made for people who love fashion, not people like me who just want to get ready for the day and be successful. We started interviewing people to see who might have similar concerns – they just want to look good but effortlessly – and found that a lot of them were young men between 25 and 35, so Gen Z and millennials. They are ambitious, busy and ambitious, and they want to look good but don’t want to spend a lot of time chasing clothes. And that’s how Taelor started,” said Cheng, CEO and co-founder.

For a flat fee of $88 per month, customers receive up to two boxes of apparel per month, which include four items per box, including dress shirts, jackets, polo shirts, Henley tees and more. Customers can rent the garments for a period of time and return them or have the option of purchasing the items up to 70% off the retail price. Dry cleaning and shipping are included free of charge to make the process as easy as possible.

The rental model allows Taelor to receive unique data from its customers, with users providing feedback based on items received in a box, information that is then turned into data and sent to clothing brands, allowing them to test their products before selling them. them to the general public. When a customer provides feedback on what is liked and preferred, the company builds the boxes based on the previous feedback, like a netflix the user gives a “thumbs up” and ensures that the service meets the customer’s preferences. Taelor also employs personal stylists to do a final check, as they believe an important part of fashion is still the human touch.

Taelor offers products from over 100 brands, from mainstream labels to independent designers, that align with the company’s sustainability values. It has exclusive partnerships with brands Western Ascension, Ground route, R2 Amsterdam, TRANZEND, kup, Reese DeLuca, KEY WORDS, Sons+Fathers, modern liberationand Boat New York among others.

Koup is a sustainable performance apparel brand that uses materials made from recycled plastic bottles as well as cinnamon to create eco-friendly and circular anti-odor and anti-microbial products. Koup and Taelor met for the first time Taiwan Tech Arenaa platform to boost tech startups in Taiwan, where the two companies learned they shared similar values ​​in being eco-conscious and wanting to help make the apparel industry more sustainable.

“The Koup brand philosophy is based on the three Rs: reduce, reuse and recycle,” said Brian Chuang, co-founder of Koup. “We aim to reduce the quantity consumed by our customers. We hope that our users can reuse our products for a longer period of time, and we use recycled materials and design with one material to make our products recyclable. Taelor’s rental model aligns with our brand philosophy in that it reduces unnecessary purchases so people can rent before they buy and clothes can be re-rented to extend the life of garment life.

Taelor recently raised $2.3 million in an oversubscribed pre-seed funding round led by bling capitala venture capital firm founded by Ben Ling that has already invested in more than 10 unicorn companies, including Lyft, instagram, Square, air table, indiegogo and Everlane. Taelor has also received investments from Samantha Chien and her husband, Kai Huang, the founder of Guitar Hero; Sean Chao, former CEO of Morgan Stanley Taiwan; early chicagoa group of angel investors that focuses on Chicago-related startups, many of which were founded by Northwestern University and University of Chicago old students ; and the co-founder of the Silicon Valley chapter of golden seedsan investment firm focused on high-potential women-led businesses.

With the latest round of funding, Taelor plans to open up the service to more customers on the waitlist and diversify its offerings, as the products are currently only available in small and medium sizes. He also plans to expand to bottoms and eventually shoes and other accessories to help men put together complete outfits. Taelor also hopes to test different marketing channels with its service, such as expanding its corporate giveaways or even partnerships with dating apps.

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