Target’s partnership with the social media phenomenon migrates from clothes to home


The Tabitha Brown for Target Décor will hit stores and online August 6th.

Minneapolis — Target is launching another limited edition collection at home, this one with Tabitha Brown, who has been a Target influencer for the past two years.

The actress and author’s first collection with Target launched last month and includes clothing, swimwear and accessories. The new Tabitha Brown collection for Target Décor arrives August 6 in stores and online. Two other curated collections will be rolled out by next spring.

Tabitha Brown’s sweet home collection for Target includes throw pillows and accent rugs.

The home collection is divided into four general categories: decor, furniture, pets and stationery. Prices range from $5 to $300, with most under $30.

“Our guests loved the first launch of our Tabitha Brown collection for Target, and it was so exciting for our team to experience this joy as guests shared their favorites on social media,” said Jill Sando, Vice President executive and director of merchandising of Target.

Tabitha Brown Product Partnership with Target

Tabitha Brown is renowned for her videos incorporating veganism, humor and motivational speaking.

Known as “America’s Mom,” Brown has risen to popularity with her viral video content that spreads joy, winning the title of one of TikTok’s Top 10 Creators of 2020 and garnering nearly 5 million likes. Today, Brown stars in a YouTube original children’s show, has a recurring role on Showtime’s “The Chi,” co-owns a vegan restaurant, and is the author of two bestselling books.

“My hope for this second collection with Target is that it encourages guests to give others and themselves the opportunity to create an environment where they too can thrive and go about their business with the highest intention. amazing,” she said.


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