Vivienne Westwood chooses Mapp to offer the personalization of her clients


San Diego Mapp’s digital marketing platform was selected to provide Vivienne Westwood with a customer data platform. Images: Mapp and Vivienne Westwood

Fashion house Vivienne Westwood selected Menu to provide the company’s customer data platform. The partnership will ensure that Vivienne Westwood has a progressive CDP with Mapp technology, a high level of support and expertise. CDP will provide personalized and targeted customer communications.

“Since working with Mapp Cloud, we have had great results,” said Ilaria Morelli, Digital Marketing Manager at Vivienne Westwood. “We can now unify all of our customer data from previously disparate sources, and with Mapp Intelligence, we get insight-driven customer data at your fingertips, driving business change. We look forward to growing our business with Mapp in the months and years to come.

Vivienne Westwood, who focuses on raising awareness of environmental and human rights issues, also implemented partner Mapp Eyos– formerly known as yReceived– to manage digital receipts in store. Vivienne Westwood also implemented Mapp Intelligence to gain retail insights and personalize cross-channel marketing communications.

“As a company, we enjoy working with iconic brands, and it has been extremely exciting to leverage full Mapp Cloud technology for Vivienne Westwood, which has accelerated revenue from its digital channels,” said Victoria Stephens , responsible for customer success at Mapp. “We continue to innovate and implement tailored programs for Vivienne Westwood clients based on intelligent information and have many exciting projects to come. Watch this place! “

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